In the digital marketing landscape, some may question the relevance of email marketing compared to social media.
However, the reality is that email remains a crucial tool—44% of people check their emails for brand promotions, while only 4% do so on social media. Email marketing gives you direct access to your audience, offering personalized promotions that drive conversions.
Consistent email communications help foster strong relationships with your customers. With Tru, you can engage your audience cost-effectively and drive repeat business.
Email marketing has a broader reach than many traditional methods. With over 90% of internet users having at least one email account, Tru ensures your messages get delivered and seen.
Tru’s targeted email campaigns allow you to send tailored messages to specific audience segments, increasing engagement and conversion rates.
Email marketing is less labour-intensive compared to traditional marketing. Tru's email campaigns save you time while effectively reaching thousands of customers in minutes.
With Tru, you can test different aspects of your email campaigns to see what works best. We use data-driven insights to continuously improve your email marketing strategy.
Scale your business with our email marketing services that make sure your campaigns are effective, engaging, and compliant.
We design, execute, and optimize email campaigns tailored to your business goals, ensuring every message resonates with your audience and drives action.
Our team creates custom email templates that reflect your brand’s identity, offering a personal touch that enhances engagement and fosters connection.
We set up automated email workflows that nurture leads, convert prospects, and re-engage existing customers, all while saving you time and increasing efficiency.
We provide detailed reports and insights into your email marketing performance, enabling you to understand what works and refine your strategies for better results.
We utilize advanced segmentation techniques to ensure your emails reach the right people at the right time, maximizing relevance and impact.
We conduct A/B tests on various elements of your email campaigns to identify what performs best, continuously optimizing for higher open and click-through rates.
We ensure your email marketing practices adhere to industry regulations and best practices, improving deliverability and maintaining your sender reputation.
Drip marketing, also known as automated email marketing, is a strategy used by around 51% of companies to enhance their marketing efforts and achieve more successful campaign outcomes. This technique employs drip marketing software to deliver a series of automated emails based on set time intervals and user actions.
Automated email marketing campaigns offer continual value by gradually “dripping” useful content, such as brand updates or product teasers. The primary aim is to guide customers toward a final conversion.
Tru's email marketing solutions leverage drip marketing software to streamline your email marketing automation. Key features include:
Ensures targeted delivery based on user behaviour.
Tracks click rates to measure engagement.
Offers precise management of messaging and timing.
Allows optimization of email content through testing.
Links campaigns with other marketing platforms.
Email marketing automation services by Tru are designed to enhance customer interactions and drive results. Benefits include:
Converts prospects into qualified leads.
Keeps customers engaged and loyal.
Streamlines both B2C and B2B email marketing.
Facilitates cross-selling and upselling.
Maximizes return on email marketing investments.
Boosts customer engagement and loyalty.
Delivers timely and pertinent brand messages.
Captures lost sales opportunities.