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Information Architecture Services

Despite the industry verticals, a sound IA can influence conversion rates and take your brand message to the next level. 

With Tru, you can trust, team and transform your website's IA that:

  1. Prioritizes SEO as per your business goals 

  2. Allows Google bots to understand content relevancy

  3. Guides users to help find data they are looking for

  4. Enhances the overall UX while browsing pages as per the content intent

  5. Ensures customer loyalty and keeps them coming for more

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Content Mapping

We align your content with user needs and business goals, ensuring a seamless and strategic flow of information.

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Tree Testing

By evaluating the effectiveness of your website navigation, we identify areas for improvement to enhance user journeys.

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Card Sorting

We organize content based on user expectations, creating intuitive and logical groupings that enhance usability.

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Taxonomy

Our structured classification system improves content findability, making it easier for users to locate information.

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Prototyping

Visualizing the IA through wireframes and mockups helps refine the structure before full-scale implementation.

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Usability Testing

We conduct thorough testing to ensure that your IA meets user expectations and supports intuitive navigation.

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Navigation Design

Crafting a clear and effective navigation system improves user experience and guides users to key areas of your site.

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Discovery &
Research

We begin with a deep dive into your business objectives, target audience, and current content framework. This includes stakeholder interviews, user research, and competitive analysis.

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Content Inventory
& Audit

We conduct a thorough audit of your current content, identifying gaps, redundancies, and enhancement opportunities.

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Information
Structure Design

Drawing on our findings, we meticulously craft an IA blueprint detailing the optimal structure and organization of your content. This includes site maps, navigation systems, and labelling conventions.

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 Prototyping &
Testing

We create wireframes and prototypes to visualize the new IA. Rigorous usability testing ensures that the structure aligns with user needs and business objectives.

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Implementation &
Maintenance

Once the IA is refined, we collaborate with your development team to execute the changes. Furthermore, we provide continuous support to ensure that your IA adapts to your evolving business requirements.

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15+

Years Of Expertise

Data-Driven Approach

Collaborative Process

Informed
Decision-Making

100%

Customer Retention Rate

Our strategic IA services are here to help you win. Take a smarter approach to organizing your content today.

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