Rely on our seasoned IA experts to skillfully lead your digital journey and deliver a smooth experience for your global customers.
According to your website's history, our IA services address issues from scratch. The longer the website is navigated, the more intricate the entire website structure becomes.
Despite the industry verticals, a sound IA can influence conversion rates and take your brand message to the next level.
With Tru, you can trust, team and transform your website's IA that:
Prioritizes SEO as per your business goals
Allows Google bots to understand content relevancy
Guides users to help find data they are looking for
Enhances the overall UX while browsing pages as per the content intent
Ensures customer loyalty and keeps them coming for more
Our software developers wield a robust toolkit to tackle any project. We leverage a wide range of:
We align your content with user needs and business goals, ensuring a seamless and strategic flow of information.
By evaluating the effectiveness of your website navigation, we identify areas for improvement to enhance user journeys.
We organize content based on user expectations, creating intuitive and logical groupings that enhance usability.
Our structured classification system improves content findability, making it easier for users to locate information.
Visualizing the IA through wireframes and mockups helps refine the structure before full-scale implementation.
We conduct thorough testing to ensure that your IA meets user expectations and supports intuitive navigation.
Crafting a clear and effective navigation system improves user experience and guides users to key areas of your site.
Discovery &
Research
We begin with a deep dive into your business objectives, target audience, and current content framework. This includes stakeholder interviews, user research, and competitive analysis.
Content Inventory
& Audit
We conduct a thorough audit of your current content, identifying gaps, redundancies, and enhancement opportunities.
Information
Structure Design
Drawing on our findings, we meticulously craft an IA blueprint detailing the optimal structure and organization of your content. This includes site maps, navigation systems, and labelling conventions.
Prototyping &
Testing
We create wireframes and prototypes to visualize the new IA. Rigorous usability testing ensures that the structure aligns with user needs and business objectives.
Implementation &
Maintenance
Once the IA is refined, we collaborate with your development team to execute the changes. Furthermore, we provide continuous support to ensure that your IA adapts to your evolving business requirements.
Years Of Expertise
Customer Retention Rate