Information Architecture Services

Effective content is vital, but without a solid Information Architecture (IA), it can't reach its full potential.

Our Tru expertise lies in designing and implementing IA strategies and content strategies that enhance your business website and maximize your online presence.

Transform Your Content Layout
with Our Dynamic IA Services

Rely on our seasoned IA experts to skillfully lead your digital journey and deliver a smooth experience for your global customers.

According to your website's history, our IA services address issues from scratch. The longer the website is navigated, the more intricate the entire website structure becomes.

How Do We Support Businesses With Our End-To-End IA Services?

Despite the industry verticals, a sound IA can influence conversion rates and take your brand message to the next level.

With Tru, you can trust, team and transform your website's IA that:

Prioritizes SEO as per your business goals
Allows Google bots to understand content relevancy
Guides users to help find data they are looking for
Enhances the overall UX while browsing pages as per the content intent
Ensures customer loyalty and keeps them coming for more

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Our Key IA Components

Our software developers wield a robust toolkit to tackle any project. We leverage a wide range of:

Content Mapping

We align your content with user needs and business goals, ensuring a seamless and strategic flow of information.

Tree Testing

By evaluating the effectiveness of your website navigation, we identify areas for improvement to enhance user journeys.

Card Sorting

We organize content based on user expectations, creating intuitive and logical groupings that enhance usability.

linked-blocks-symbolizing-processes-and-stages

Taxonomy

Our structured classification system improves content findability, making it easier for users to locate information.

Prototyping

Visualizing the IA through wireframes and mockups helps refine the structure before full-scale implementation.

Usability Testing

We conduct thorough testing to ensure that your IA meets user expectations and supports intuitive navigation.

Navigation Design

Crafting a clear and effective navigation system improves user experience and guides users to key areas of your site.

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Discover Our Information Architecture Process

Discovery &
Research

We begin with a deep dive into your business objectives, target audience, and current content framework. This includes stakeholder interviews, user research, and competitive analysis.

Content Inventory
& Audit

We conduct a thorough audit of your current content, identifying gaps, redundancies, and enhancement opportunities.

Information
Structure Design

Drawing on our findings, we meticulously craft an IA blueprint detailing the optimal structure and organization of your content. This includes site maps, navigation systems, and labelling conventions.

Prototyping &
Testing

We create wireframes and prototypes to visualize the new IA. Rigorous usability testing ensures that the structure aligns with user needs and business objectives.

Implementation &
Maintenance

Once the IA is refined, we collaborate with your development team to execute the changes. Furthermore, we provide continuous support to ensure that your IA adapts to your evolving business requirements.

What makes us different?

15+

Years Of Expertise

Data-Driven Approach

Collaborative Process

Informed
Decision-Making

100%

Customer Retention Rate

Our IA Client Stories

Sobeys

As one of the leading Canadian grocery retailers, Sobeys feeds families through over 1,500 stores from coast to coast. They also have several operating banners allowing them to bring communities together, offer food favourites to millions, and so much more. Sobeys’ website brings information about its weekly flyer, new deals, fun family recipes, featured products, and campaigns running in the user’s region. So, it’s vital it has open searchability for Canadians on Google.

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Cloudloop

Using the world’s leading CRM platform - Salesforce - Cloudloop brings businesses and online brands from around the world digital solutions. Serving the health & lifecare, manufacturing, and high-tech industries, Cloudloop’s team brings the delicate intersection of speed and quality to the foundation of its clients’ systems. Today, its website is a pillar of industry knowledge and service offerings.

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Our strategic IA services are here to help you win. Take a smarter approach to organizing your content today.

Information Architecture Services

Effective content is vital, but without a solid Information Architecture (IA), it can't reach its full potential.

Transform Your Content Layout
with Our Dynamic IA Services

How Do We Support Businesses With Our End-To-End IA Services?