Digital Strategy
Services

Digital Strategies That Resonate With Your Audiences

Thrive in the digital world with our in-depth market analysis and strategic planning. Our data-driven insights and innovative solutions are tailored to your business goals, keeping you ahead of the competition. Evaluate the real effects of your digital transformation efforts and create a comprehensive digital strategy to enhance customer experiences.

a Next-Level Digital
Transformation

At Tru, we harness cutting-edge technology to transform raw data into compelling visualizations that unlock invaluable business insights. Our client-centric approach prioritizes audience needs, ensuring the delivery of impactful digital strategies.

Trust our Tru potential and leverage:

Enhanced dashboards to track feedback from your digital activities
Diversified metrics to reform your digital strategy performance
Consolidated reports for data optimization

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Our Digital Strategy Services

Accessibility Strategies

Tru understands the importance of accessibility strategies and helps its clients by auditing their websites as well as developing a dependable plan for their overall growth.

We improve your Customer Experience (CX) by improving key metrics and removing all possible room for errors like:

Missing alt tags for people with visual impairments requiring screen readers for web navigation.
Missing form labels for dyslexic people who have issues memorizing what the field is referring to.
Uneven text colour contrast for people with colour blindness or other visual impairments who require a higher contrast ratio.

Our website accessibility strategies aim to make the site accessible to disabled people, thus creating a long-lasting communal impact.

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Brand Persona Development

A brand persona reflects the true personality of a business, giving meaning to your brand for establishing value-based customer relationships. Through a unique brand persona, brands connect with their customers in an emotional way with their distinctive values.

With our help in your brand persona development, you can take your audience to the user funnel, which

Starts with awareness,
Leads to interest,
And finally reaches a decision.

By trusting Tru's persona development services, you can form a profound connection with your customers and spur your firm's business growth.

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Why Brands Choose Tru for Digital Strategy Services

Brand positioning, identity, style guide, and consultation expertise

Fully functional, flexible, scalable, and secure platform-building capabilities

Full suite of digital strategy and consulting solutions

Leadership, digital excellence, and program engagement background

Ongoing production scheduling and reporting availability

Proven track record of successful enterprise digital strategy project delivery

UX/UI experts, creative designers, business analysts, and front-end specialists in-house

A Closer Look at our Digital Strategy Success Stories

Sobeys

As one of the leading Canadian grocery retailers, Sobeys feeds families through over 1,500 stores from coast to coast. They also have several operating banners allowing them to bring communities together, offer food favourites to millions, and so much more. Sobeys’ website brings information about its weekly flyer, new deals, fun family recipes, featured products, and campaigns running in the user’s region. So, it’s vital it has open searchability for Canadians on Google.

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The Beer Store

The Beer Store is a brewer-owned Ontario-based enterprise bringing delicious beers from around the world to Ontarians. It stocks and distributes over 1,000 beers to over 18,000 licensees and nearly 700 LCBO stores. But it’s not just the beers it brews and blasts, The Beer Store is the know-it-all of beer 101, which is why its website is such a foundation.

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