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Content Marketing
Services

Supercharge Your Revenue with Our Dynamic Content Marketing Services

Transform your business with our seamless content marketing services crafted by our renowned team. From captivating blog posts to engaging videos, our top content marketing agency, Tru, delivers custom, search engine-friendly content that drives revenue.

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Required Monthly Assets:

If you need 2 or more blog posts every month or help with online guides, infographics, and videos, we will tailor our services to meet your content marketing needs.

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Content Analysis:

Receive a detailed monthly performance report with every SEO strategy for comprehensive insights and progress tracking.

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Search Engine Optimization Investment:

Although content marketing is usually part of our SEO efforts, many of our clients opt to increase their investment in content marketing in order to expedite the achievement of their business goals.

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Content Mapping: Crafting a Strategic Content Framework

01

At Tru, we begin by conducting an in-depth content audit to assess your current assets and identify gaps.

02

We prioritize content development based on its potential impact and relevance to your target audience.

03

Our team establishes core content themes and pillars, ensuring a cohesive and strategic approach.

04

We then create a detailed content calendar that aligns with your business objectives, marketing initiatives, and key seasonal opportunities.

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Using advanced content mapping tools, we visualize the connections between each content piece for better planning.


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Finally, we implement a content repurposing strategy to maximize the value and reach of your existing content assets.


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Our Detailed
Content Marketing Process

At Tru, transforming your content marketing into a revenue-generating powerhouse is straightforward with our comprehensive services. As a full-service digital content marketing agency, we combine expertise and advanced technology to drive results. Discover the components of our content marketing solutions below:

Content Strategy

We craft a tailored content strategy that aligns with your business goals and target audience. This strategy includes in-depth research and planning to ensure your content resonates and drives engagement.

Content Development

Our team develops high-quality content ideas that reflect your brand's voice and message. We focus on creating valuable content that addresses your audience's needs and interests.

Content Creation

Tru’s experts bring your content to life through writing, design, and multimedia production. We ensure that all content is engaging, on-brand, and optimized for maximum impact.

Content Optimization

We enhance your content for better performance by implementing SEO best practices and refining elements to boost visibility and engagement. This step ensures that your content reaches the right audience effectively.

Content Promotion

We leverage various channels to promote your content and amplify its reach. From social media and email campaigns to paid promotions, we make sure your content gets seen by the right people.

Content Reporting

Our detailed reports provide insights into content performance and effectiveness. We track key metrics and analyze data to continuously refine and improve your content strategy.

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Tru’s Strategic Content Approach for Every Funnel Stage

Top of Funnel (ToFu):

Attract high-quality leads with engaging blogs, social media content, eye-catching infographics, insightful whitepapers, and informative newsletters.

Middle of Funnel (MoFu):

Convert new prospects through educational resources, interactive webinars, insightful surveys, valuable downloads, and compelling promotional content.

Bottom of Funnel (BoFu):

Drive sales with persuasive case studies, product demos, one-on-one consultations, and authentic customer testimonials.

Sold:

Achieving Sales Success

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Comprehensive Content Marketing Services Tailored For You

Tru is equipped to handle all your content marketing needs with our specialized in-house teams dedicated to various aspects of content marketing. Here’s a snapshot of what Tru offers:

Copywriting

Tru boasts a full-service copywriting team ready to support your website’s growth, from crafting engaging blog posts to compelling sales content and beyond.

Professional Graphics

Whether you need conversion-focused graphics or cutting-edge infographics, Tru’s in-house design team provides high-quality visual content to enhance the effectiveness of your marketing materials.

Video Marketing

While we don't offer one-off video production, Tru’s team of video experts creates impactful videos that complement your content marketing strategy, including social media engagement videos and product showcases.

Content Promotion

After your content is live, Tru’s earned media team will drive its performance through strategic backlink building, organic outreach, and targeted paid promotions.

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Why Invest in Tru’s Content Marketing Services?

Content marketing is essential for businesses aiming to engage their target audience effectively. Whether your company operates online or offline, a robust content strategy by us provides significant value. Here’s how:

Drive Business Growth

Increase visibility and attract potential customers, contributing to overall business expansion.

Enhance Brand Awareness

Strengthen your brand's presence and recognition across various digital platforms.

Boost Revenue

Generate leads and drive conversions through strategic and compelling content.

Reach Target Audience

Connect with specific audience segments at different stages of their buying journey.

Expand Consumer Base

Engage new audiences and diversify your market reach.

Maximize Digital Marketing ROI

Optimize content to ensure effective use of marketing resources and achieve better returns

Establish Industry Leadership

Position your brand as an authority in your field with high-quality, informative content.

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Case Study

sobeys

Sobeys

As one of the leading Canadian grocery retailers, Sobeys feeds families through over 1,500 stores from coast to coast. They also have several operating banners allowing them to bring communities together, offer food favourites to millions, and so much more. Sobeys’ website brings information about its weekly flyer, new deals, fun family recipes, featured products, and campaigns running in the user’s region. So, it’s vital it has open searchability for Canadians on Google.

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Investing in our professional content marketing can increase your brand's recognition, engage your audience, and generate additional leads from your website.

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