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Data Tracking Services

Maximize Business Growth with Precision Data Tracking

At Tru, we provide Data Tracking Services that allow you to capture the right data, understand your customer's behaviour, and optimize your business strategy. Whether you're a small business looking for accurate metrics or an enterprise needing advanced tracking across multiple platforms, we’ve got you covered.

Want to ensure that every part of your digital presence is working towards your business growth?

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Why Data Tracking Service is Important?

Imagine having the ability to see your customers' journeys clearly, understand their needs, and deliver experiences they love. That's what we do. Our services ensure:


  • Seamless data layer implementation is used to capture every critical interaction.

  • Precise GTM data tracking to monitor and measure impactful events.

  • Insights that reveal what drives conversions and how to enhance them.


Whether it’s basic metrics or advanced eCommerce tracking, we make data work for you—effortlessly and effectively.

The TRU Advantage

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Accurate Tracking

Customer Behavior Insights

Easy Integration

Boosted ROI

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Accurate Tracking

Customer Behavior Insights

two col

Easy Integration

Boosted ROI

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Tailored Data Tracking for Every Business Need

At Tru, we understand that no two businesses are alike. That’s why our solutions are designed to fit your goals, whether you’re just starting or scaling up.

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Basic Data Tracking

Perfect for businesses starting their analytics journey, this includes:

  • Google Analytics 4 (GA4) setup for tracking essential metrics like page views, sessions, and user engagement.

  • Implementation of scroll data tracking to analyze user interactions on your site.

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Mid-Level Data Tracking

For growing businesses that need deeper insights, we offer:

  • Enhanced GA4 tracking for detailed event tracking, user flows, and goal conversions. 

  • Integration of customer behaviour data tracking to better understand how users interact with your brand.

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Advanced-Data Tracking

Designed for eCommerce businesses seeking to optimize performance, this includes:

  • eCommerce data tracking to measure product performance, sales funnels, and ROI.

  • Data layer implementation for seamless tracking of custom metrics and user actions.

  • Comprehensive reporting to uncover hidden opportunities and bottlenecks.

How Does Data Tracking Work?

Data tracking works by embedding tracking codes and events across your site to monitor key customer actions. Here’s how we do it at Tru:

01

Setup &

Implementation

We begin by implementing the right tools for your business, including GTM data tracking and data layer management. This ensures accurate data capture from every touchpoint.

02

Custom Metrics
Design

Our team identifies the metrics that matter most to your business and configures your analytics platforms to track them effectively.

03

Continuous
Monitoring

Tracking doesn’t stop at setup. We monitor and refine your data tracking systems to ensure long-term accuracy and relevance.

04

Delivering Actionable Insights

We turn raw data into insights that help you refine your digital strategy. Therefore, you get reports that lead to immediate, impactful actions.

Take the First Step Towards Smarter Tracking

At Tru, we make data tracking seamless, precise, and actionable.

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A Closer Look At Our
Success Stories

The beer store portfolio

The Beer Store

The Beer Store is a brewer-owned Ontario-based enterprise bringing delicious beers from around the world to Ontarians. It stocks and distributes over 1,000 beers to over 18,000 licensees and nearly 700 LCBO stores. But it’s not just the beers it brews and blasts, The Beer Store is the know-it-all of beer 101, which is why its website is such a foundation.

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