Google Drops Game-Changing SEO Dashboard: Analyze GA4 & Search Console Like a Pro

Using Google Search Console and Google Analytics 4 (GA4) together gives you a clearer picture of how people find and interact with your website. By linking these tools, you can better understand user behaviour, traffic trends, and engagement, helping you improve your SEO more effectively.

Google’s new Looker Studio template makes it simple to view GA4 and Search Console data in one SEO dashboard. This blog will tell you how to set it up, track key SEO metrics, and fix any data differences—so you can make smarter decisions to boost your website’s performance.

What is Google Looker Studio's New SEO Dashboard?

Google has launched a pre-built Looker Studio template that combines GA4 integration with Search Console analytics to create a powerful SEO dashboard. This dashboard enables users to visualize key SEO metrics in an easy-to-read format, making SEO analysis and reporting more efficient.

This dashboard will help you with the following:

• Track organic search performance over time.

• Measure clicks, CTR (Click-Through Rate), and engagement metrics.

• Identify top-performing pages and search queries.

• Gain insights into how much of your website traffic comes from organic search. 

This integrated approach makes it easier to monitor SEO health, optimize content, and adjust strategies based on real-time data.

How to Set Up the SEO Dashboard in Looker Studio

Setting up the Google Looker Studio SEO Dashboard is simple. Follow these steps:

Step 1: Open the Dashboard Link

• Access the Looker Studio SEO dashboard template from Google Search Central.

Step 2: Connect Your GA4 Data

• Click on "Connect Data".

• Select your Google Analytics 4 (GA4) property.

• Authorize Looker Studio to pull website analytics data. 

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Step 3: Connect Your Search Console Data

• Click on "Add Data Source".

• Select your Google Search Console account.

• Choose the URL Impressions report to track search performance.

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Step 4: Explore the Dashboard

• The dashboard will auto-populate with visual insights.

• Adjust filters to analyze different date ranges and segments.

Key Features of the Dashboard

The integrated dashboard offers several insightful visualizations:

• Organic Sessions and Engagement Rate Over Time: This feature maps your organic sessions against your engagement rate, helping you identify correlations between traffic and user interaction.

• Percentage of Organic Traffic Over Time: Understand the proportion of your total traffic that originates from organic search and observe trends over time.

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• Clicks and Click-Through Rate (CTR) Over Time: Analyze your website's total clicks alongside the CTR to determine if fluctuations in clicks are related to changes in CTR.

• Top Pages and Queries by Clicks and CTR: Identify which pages and search queries are driving the most clicks and have the highest CTR, allowing for targeted optimization.

Benefits of Integrating GA4 and Search Console Data

Combining GA4 and Search Console data in Looker Studio offers numerous advantages:

• Comprehensive Insights: Gain a holistic view of your website's performance by analyzing traffic data alongside search query information.

• Enhanced SEO Reporting: Utilize Looker Studio's capabilities to create detailed SEO reports that inform your optimization strategies.

• Improved Decision-Making: Access to integrated data enables more informed decisions regarding content and keyword strategies.